Apple has made a notable rent that might sign its intent to maneuver into adverts on Apple TV Plus. The corporate has employed promoting exec Lauren Fry to “to assist construct a video promoting enterprise for its Apple TV Plus streaming service,” based on The Data.
At the moment, Apple TV Plus is barely accessible with a paid subscription that lately bought dearer, so an ad-supported tier that’s presumably extra reasonably priced could possibly be a method for Apple to usher in new subscribers. At this level, having an ad-supported tier of a streaming service is fairly frequent — Netflix and Disney Plus bought them final yr, whereas HBO Max’s adverts plan launched in June 2021 — and in hiring Fry, it seems Apple is transferring ahead with plans to finally run adverts alongside reveals like Ted Lasso and Severance.
Apple didn’t instantly reply to a request for remark.