KUN is the first global brand spokesperson for Bio-E, the Australia-based specialist in wellness and nutrition products.
With the Chinese pop star and producer on board, Bio-E presses the button on a digital campaign underpinned by the brand philosophy, “Nature Speaks for Itself.”
“Life is not only about choices, but about balance,” says KUN (real name: Cai Xukun) in a statement. “I believe in staying true to my own rhythm, letting passion grow into consistency, and maintaining a steady state through continuous self-adjustment.”
Based in Victoria, Bio-E is known for its fermented botanical goods, for its holistic approach that nutrition is best integrated into daily routines, and its products are available locally at Priceline, Harris Farm and IGA stores and via China’s online retail platforms.
Earlier this year, KUN released his self-titled sophomore album via 88rising, his first full-length English project, and he was spotted at the Met Gala, dressed as the “Deadman” character.
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